IDENTITY & POSITIONING

Turn Your Expertise Into a Recognizable Identity.

Turn Your Expertise Into a

Recognizable Identity.

I work with entrepreneurs, professionals, and established brands to clarify what sets them

apart, define their positioning, and translate their value into a distinctive brand identity that resonates with the right audience.

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SELECTED PROJECTS

THE CUTTING ROOM 1982

POSITIONING & BUSINESS DEVELOPMENT

Supporting brand positioning, ideal-client understanding, relationship-building and growth opportunities for a bespoke tailoring house entering Bangkok's market.

Focus: building brand awareness through consistent visibility and the right business relationships.

AIERY

TRAVEL IDENTITY & LIFESTYLE POSITIONING

Contributing to a lifestyle narrative that connects a travel essential with movement, urban storytelling and aspirational positioning.

Focus: connecting product, identity and lifestyle.

MASSIVI

IDENTITY IN PRACTICE

Applying the same identity-first principles to my own positioning, creative direction and professional presence across fashion, lifestyle and cultural collaborations.

Selected work includes Thailand International Fashion Week, Benjamin Barker, Axellow Hooks...